How advertisements affect today's society.

Nowadays we live in a consumer society in which we are more exposed to advertisement than ever before. We see advertisements everywhere, in magazines and newspapers, on the radio, on TV,on internet, in the mail, even over the phone. And this generate an impact over the society.

 Advertisements are a very useful way for the companies to show their products and to convince people that their products are better  than the ones that sell other companies. Marketing is one of the most important parts on a company and that’s why they spend a lot of money on the promotion of their products ,it helps them to make sure that people know the benefits of the products and to establish a corporate image. At first they provided valuable information about products and services, but in the last few year it has become in a way to exploit our deepest fears, attractions, needs, desires, goals and thoughts. Personally speaking an advertisement that I specially like is the commercial with the powerful slogan “Adidas is all in’’ , which is  the largest marketing campaign in the history of the brand, was launched in March 2011 and shows the unmistakable presence of Adidas in different sports, cultures and lifestyles and fuses the worlds of sport, music and fashion, under the image of incredible celebrities such as Lionel Messi, Derrick Rose, Katy Perry and B.O.B.

An important thing that we mustn’t forget is that good advertisements are done to capture the attention of the customers and try to make an impact on them , sometimes it doesn’t matter if the impact is good or bad, they just want you to create polemic and make people talk about the company or the products that they offer. Beside this , we can also find advertisements that are done for good, for make people think and realize about environmental issues, health habits or social differences.

To sum up, there are a lot of kind of adverts and commercials that are made to attract our attention and that is something that we can’t avoid , but want we can do is make our own decisions and don’t let a commercial blind us.